A Second Act for Destination Clubs

A New York Times article says

"ONE of the challenges for any club is achieving the optimal level of membership: selective enough to feel exclusive, yet large enough to be financially healthy.

That question of size is one of the main issues facing destination clubs as they look to recover from early growing pains and raise awareness about what is still a little-known luxury travel niche.

They have also been shoring up their businesses through mergers, partnerships and membership plans that are more diverse, with some clubs betting that bigger is better, especially to appeal to a risk-averse second wave of members."

Read the full article.